Pulses are grown abundantly in various parts of Africa and South East Asia. As a category, they are one of the group’s major export commodities.
About 75-80% of procurement takes place at farm gate level, after which the raw commodity is processed, packaged and branded, and the pigeon peas, yellow and green gram, mung dal and sugar beans are traded and exported.
In FY 2012, ETG procured and distributed 122 000 MT of pulses from Malawi, Mozambique, Kenya and Tanzania, with the final products primarily exported to Europe and Asia. ETG’s processing volume is set to increase due to the introduction of its trademarked pulses brand, Naturz, and the group anticipates distributing 200 000 MT worldwide by 2013.
Naturz is a range of food products in the pulses category that ETG sources in Malawi, Mozambique and Tanzania for the international market. The category includes pigeon peas, yellow gram, chick peas kabuli, desi chick peas, green mung beans, lentils, green peas, yellow peas, red beans, white beans, black gram, black eyed beans, black beans and their processed derivatives.
Pulses have significant nutritional and health advantages for consumers. Naturz products are high in fibre and protein, yet low in fat, with a zero cholesterol count. Pulses generally are 20-25% protein by weight, which is double the protein content of wheat and three times that of rice. They provide iron, magnesium, phosphorus, zinc and other minerals that play a vital role in maintaining a healthy and balanced diet. There is consequently a ready market in malnourished regions of Africa, in particular, and India, where the population is mainly vegetarian.
The product range captures and preserves the quality of the fresh produce through scrupulous cleaning, processing, grading and packaging.
As part of its commitment to sustainable development, ETG aims to connect small farming communities to its supply chain and ultimately with global supermarket shelves.
The Naturz product range will leverage the distribution strength of all countries within which ETG operates and is anticipated to reinforce and extend its global footprint.